Colors that are going to rule 2023!

Trends in color are heavily influenced by the current state of the world. So in a time of rising inflation, global wars and climate crisis, it’s no surprise we’re seeing a collective yearning for escapism and angst expressed through color. This year, expect to see a strong divide between nostalgic, calming color palettes and dark, dystopian color schemes. Calming and positive color palettes give us much needed escapism and optimism, while darker dystopian colors tackle the current political and economic landscape head-on with grit.

The 2023 color trends are all about light and shade, offering us an opportunity for self-expression on the far ends of the spectrum. So whether you’re in the optimism camp or in the pessimism (or dare we say realist) school of thought, at London Rag we have got you covered for the upcoming color trends.

Cobalt Blue

Cobalt color is often referred to as elegant and highly saturated shade of blue. It's quite a strong, characteristic shade, which is appearing more and more often in our wardrobes. The color blue has a range of physical and emotional effects on humans, including making us feel at ease. Cool colors like cobalt blue have emotional color association linked to tranquillity and calm, like watching the ocean waves or the crisp blue sky. From a personal perspective, it’s associated with stability and reliability, making cobalt blue color a popular choice for designers and influencers.

Luscious Red

The color of blood and fire, red color is a primal, that provokes an instinctive emotional reaction. The use of this color dates back to ancient Egypt. As an intense color, expressing passion and energy, and is undoubtedly one of the most iconic shades in the world of fashion. A pop of color, luscious red is perfect for the trendy woman who likes being bold. You can definitely add this color to bring couture back and create a statement. Representing empowerment and zeal, returning color trend is the key to the up-coming years, after the pandemic times.

Neutrals

If you think neutral colors are boring or unimaginative, think again. Neutral color palette is all about soft but warm colors used all year round. Color such as khaki, brown, taupe, white, ivory and beige can produce a calming and comfortable atmosphere. In the context of design, neutral means without color, however, our color palette is colorful even though it uses shades of the same color. In the battle of color, neutral shades will always win. They may be non-confrontational, but they're capable of incredible things.

Purple

Around 3,000 years ago, the Ancient Phoenicians discovered how to make a rich purple dye that became more brilliant over time. Sitting on the color spectrum between blue and red, purple is historically associated with royalty and rarity. Purple color isn’t the first color that comes to mind when considering bold colors, but this year, we’ve seen purple be used as an accent more than others. Purple is associated with mystery, creativity, and magic. It has an unnameable quality to it that feels a little mystical. As a color, purple is powerful and must be used carefully, to not look gaudy.

Through expression in colors, we’re able to find relief or a way to navigate through the chaos of life. Though colors alone can’t solve all the world’s problems, they challenge us to reflect and give us a glimmer of hope as we look ahead. As rightly said by Paul Gauguin "Colour! What a deep and mysterious language, the language of dreams."

At London Rag we make sure you are up-to-date with all the latest fashion trends, making your Dreams Come True.